What is a Responsive Website?
Have you ever heard the term "responsive" website and wondered what it was? It is the term used to describe a website that looks good on all types of devices: a desktop computer, a laptop, a tablet, and even a smartphone. Did you ever try to view a website on your smartphone which was so small that you could not see it without trying to enlarge the screen? If so, then you know how annoying it can be if a website is not optimized for your small screen. You probably decided to check out a different website to find what you were looking for.
With so many people using smartphones and tablets to access the internet, having a non-responsive website is not good for business. You want viewers to get value from your website. Another downside of having a website that is not mobile friendly is that Google will rank your site lower in search results made from a mobile device. A new algorithm was implemented earlier this year that checks the type of device being used.
Mobile-friendly websites should only include the essential information about your business. Anyone using a smartphone will not have time to spend waiting for your site to load. Smartphones may not be as fast as your computer since the data is transmitted over a telephone line when Wi-Fi is not available. So it is best not to include slideshows and large images in the mobile version of your site.
Google knows if your website has been optimized or not. You can run a test to see if your website is mobile-friendly or not.
If your website is not responsive, your best option is to get a new website. The website you choose needs special HTML and CSS code to make it responsive. It is not always easy to retrofit this code into an existing website because it was not designed to display your website on different devices.
Keeping up with the advances in web technology is not easy for a small business owner, but it is important. Remember that having an up-to-date, responsive website is an investment in your business!
Author: Annette M. Lange, website and graphic designer at Lange Art & Design