Challenge: This new business needed a logo that would represent their brand. They wanted to use the colors indigo and Prussian blue in their logo.
Solution: For their new logo, I used both a symbol and type. I used a silhouette of a tang fish with a gradient using their two requested colors. The tang points to the right, looking towards the future. Bauhaus type was utilized for the company name in a darker shade using lower case letters. In contrast, a version of Arial Rounded in a lighter value and upper case letters was utilized used for the description text.