My Services

Brand Identity

Logos & Other Visual Elements

What is Brand Identity Design?

In brand identity design, the visual communication designer’s role is to understand the lifestyle and behavior of the target market and its competitors, and develop a visual identity system that communicates the values of the brand. The ultimate goal is to attract sales and increase the profitability of the business. A brand experience is more than a logo.

Brand Identity Visual Elements

  • Logo
  • Color scheme or Palette
  • Typography
  • Iconography and Shapes
  • Image styles
  • Textures and Patterns

A Brand Identity Style Guide helps keep everything consistent.

Some Helpful Explanations

Brand - a perceived image and the subsequent emotional response to a company, its products, and services. It is also the promise that a company makes to its customers.

Brand Identity - all of the visual elements used to represent the company.

Brand style guidelines - used as a framework to ensure the brand's image is cohesive and consistent with regard to the name, logo, tagline, color palette, image style, typography, textures, patterns, iconography, packaging, and collateral.

Logo - the central identificable visual element that helps customers discover, share, and remember the company's brand. A logo needs to be simple, memorable, timeless, versatile, and appropriate in order to be effective. A logo is sometimes called a logotype or a trademark.

I offer a complimentary 30-minute consultation. Please reach out to me if you feel that I can help you, or you have some questions.

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